不二堂〈好茶事〉茶包規劃設計

不二堂是陶作坊旗下的茶品牌,以精選的茶品搭配講究的茶器、專業的侍茶師,提供您享受獨一無二的品茶體驗。

延伸之前三色鐵罐的包裝,以綠、黃、紅三色系包裝分別代表輕發酵、半發酵、全發酵的茶湯色,用插畫表現利用陶作坊同心杯泡茶流程,體現「人、茶、器結合」的品牌使命。以紙盒替代鐵罐容器,可輕盈攜帶或伴手,將茶文化輕鬆融入生活。

Bu Er Tang is the tea brand under Lin’s Ceramics Studio, offering you the enjoyment of unique tea savoring experience with choice tea products, exquisite tea wares and professional tea-serving master.

IDEOSO Design was commissioned to conduct the packaging design for the tea series, extending the packaging of the previous three-colored iron cans, with green, yellow and red colored packaging representing fermented, semi-fermented and fully-fermented tea colors respectively. Illustrations are used to represent the tea-making procedure using concentric cup from Lin’s Ceramics Studio, demonstrating the brand mission of “Fusion between human, tea and tea wares”. Paper boxes are used to replace iron can containers for portability or as a gift, thereby blending tea culture easily into life.

What we did

  • 包裝設計