不二堂茶罐 包裝規劃與設計

不二堂強調「用心不二、獨一無二」的茶品內涵與茶生活氛圍。品牌融合茶葉與茶具兩者的專業,以現代東方美學為基礎,營造符合現代人「內心需求」的「茶體驗」。希望每位好朋友,都能擁有「好茶、好器、好心情」。

在原味茶罐包裝設計上細膩地以局部光印製「人、茶、器」標誌,罐身綠、黃、紅色彩源自輕發酵、半發酵、全發酵茶的茶湯色澤。以三色系區分三種茶品類,搭配最佳沖泡溫度的標示,融入三種茶系帶給人的五感體驗,讓使用者能輕易瞭解每款茶品豐富而獨特的個性。

「混茶」是不二堂強調「物盡其用,獨一無二」的個性化商品。以茶葉輪廓交疊,構成「MIX」的四方圖像排列與鋪陳於罐身表面。罐身顏色考量商品陳列視覺美感,設計雙雙以紅與綠、黃與紫的對比之色呈現,因而將紫色選為混茶罐之色。紫色的大膽創新與突破,亦凸顯消費者混出自我個性茶口味之獨特意義。

Bu Er Tang offers “fully devoted, absolute unique” making tea atmosphere. Bu Er Tang has professional knowledge of each characteristic of tea and tea set, and taking modern aesthetics to create a “tea experience” that fit in current environment needs. Hoping people who use the tea set will deliver a cup of good tea to satisfy users’ feeling.

In the design of original favor tea caddy, we carefully give a little bit shine on the Chinese character of tealeaves, tea set, and human over the matte background which fit the concept of Bu Er Tang that they believe “tea leaves, tea set, and human” has tight connection to each other. The color on the tea caddies refers different levels of fermentation which green is non-fermented, yellow is micro-fermented, and red is fully fermented. The tea caddy divides into three different colors with suitable brewing temperature for each categories of tea. On each color of tea caddy, it also describes the sight, smell, and taste that make users easily to understand the characteristic for each category of tea.

Mixed tea is special and customized product in Bu Er Tang. The pattern is using tealeaves shape that interlocking each other to make a pattern. Using the word “MIX” as imagery to blend into tealeaves pattern. The color of purple is taking from contrasting color of yellow from the original favor tea caddy. The benefit of the contrasting color, red and green, yellow and purple is to give more cohesive display. Using purple on the tea caddy is not only a new and modern idea, but also shows the customers’ personality taste and their unique favor. Therefore, this extraordinary color symbolized Bu Er Tang’s brand approach “fully devoted, absolute unique”.

What we did

  • 包裝設計
  • 視覺平面設計