世大運登台,暢游捷運車廂

■ Client: 台北市政府觀光傳播局

為宣傳2017年世大運在台北舉行,在一連串以「我的主場」為主題的行銷宣傳中,与熊以「讓運動更貼近生活」為設計概念,在台北捷運車廂內打造六大運動賽場實境,讓民眾彷若換位到賽場中,親身感受比賽的氛圍。

突破了車廂狹長的場域限制,經過比例重新配置,讓六個不同型態的賽場特色完整呈現,在封閉室內製造了戶外空間感,使短暫的通勤過程中擁有強烈的對比感受。擬真的場景引發民眾及外國選手拍照分享,宛如親身經歷賽事,透過各式各樣的車廂運動照攻佔社群版面,讓台北捷運及台北世大運受國際關注。

To promote the Taipei 2017 Universiade, the IDEOSO team built 6 stadium simulation scenarios inside the passenger train cars of the Taipei Metro with a design concept – “Bringing sport closer to your daily life.” The 6 stadium simulation scenarios are places like the basketball court, baseball field, soccer stadium, swimming pool, athletics running track and javelin throw track where people can experience the atmosphere felt in matches as if they were in a match field.
After relocating these scenarios based on the proportion, IDEOSO successfully breaks through the limitation of a restricted field inside the train cabins and creates that sense of space for outdoor activities within a confined space. It allows different types of the 6 match fields to stand out, featuring unique styles, respectively, and the passengers can experience the strong feelings every time they go on board the train. Some knowledge of the sports event is printed on the train hangers inside the passenger train cars so that people can understand the rules about the matches as they enjoy watching each stadium simulation scenario. People and foreign candidates do come and share the photos they took from simulation scenarios as if they’d been there for the matches. These sports photo shoots inside the cabin help Taipei Metro and Taipei 2017 Universiade attract lots of international attention through social media platforms.

What We Did

  • 視覺平面設計