九陽健康食尚家 品牌識別設計

九陽股份有限公司以自身研發的豆漿機聞名家電業,為中國小家電前三大品牌,世界豆漿機第一品牌,每年積極拓展廚房小電市場。我們為其2012年度的品牌推廣進行新識別設計。

我們找出“健康食尚家”的目標族群,為住在中國一級城市,注重生活品味的中、高端消費階級,賦予其品牌個性為:「感動、聰明、分享與魅力」,並延伸出視覺識別規範與定義;編撰視覺識別手冊包含基本要素與應用要素,再依據不同的應用媒體,進行適合的推廣與呈現;整體包含品牌標誌、標準字、色彩計畫、組合規範、網站應用、餐坊應用、雜誌應用、電視媒體應用等。

Joyoung Co., Ltd is renowned in the industry of home appliances because of the self-developed soy bean maker. We carried out a new identification design to its brand promotion in 2012.

We found the targeted group of the Healthy Fashion Taster, which is the middle-end and high-end consumers who stress the taste of life and stay in the first class city of China. We gave the brand the characteristics of: “touching, smart, sharing, and charming”, and extend to the regulations and definition of visual identification. We compiled the guide of visual identification while includes the basic elements and application elements, then carried out appropriate promotion and presentation according to different medias. The overall of this includes logo of the brand, standard fonts, colorized plan, regulation of combinations, website application, restaurant’s application, magazine’s application, and TV media’s application.

What we did

  • 品牌診斷
  • 品牌理念
  • 品牌口號