九陽營養+品牌包裝識別設計

九陽股份有限公司以自身研發的豆漿機聞名家電市場,為中國小家電前三大品牌,世界豆漿機第一品牌,每年積極拓展廚房小電市場。在塑化劑風波對食品業帶來沉重的打擊下,九陽希望以“營養+”系列產品滿足消費者對食品營養、安全的需求。

“營養+”以「健康、美味、食尚、聰慧、體驗」創造家的幸福方程式,品牌識別以屋簷代表家的意象,“+”加號則是代表健康營養的加值生活,採用時尚的紫紅色襯托品牌精神,並添加繽紛色彩象徵食物的均衡營養。“營養+”系列的產品設計,包含豆漿機、榨汁機、電壓力煲、電磁爐、電飯煲、開水煲等產品設計,其風格簡約一致,實現現代家庭生活的飲食時尚。

Joyoung Co., Ltd is renowned in the market of home appliances because of the self-developed soy milk maker. It is the top 3 brand of home appliances in China, the 1st brand of soy bean maker in this globe, and active in expanding the market of kitchenware. Under the heavy blow brought by the scandal of plasticizer to the food industry, Joyoung wishes to fulfill the requirements of the consumers to the nutrition and safety of foods by using the products of “nutri+” series.

“Nutri+” creates the formula of happiness of the family with “healthiness, deliciousness, modern, smartness, and experience”. The brand identification is rooftop which represents home, with the sign of “+” representing healthy life. Modern purple-reddish color is used to set off the spirit of the brand. Colors are also added to represent the balanced nutrition in the food. The product design of “nutri+” series includes soy bean maker, juicer, electric pressure pot, induction cooker, electronic rice cooker, and water boiler. The style is simple and identical, making the meals of modern family modern.

What we did

  • 品牌診斷
  • 品牌命名
  • 品牌理念
  • 品牌口號
  • 品牌故事
  • 品牌形象塑造
  • 品牌識別設計
  • 包裝設計
  • 視覺平面設計
  • 商品陳列設計