補原力,才有精氣

隨著餐飲市場的不斷變化,方便麵不再只是認知中的垃圾食品
請跟著原力鮮面,一起颠覆對方便麵的想象.

有原力,才能補精氣.

看準快銷食品市場的消費升級,原力鮮麵透過療癒的角色IP,以找尋新鮮食材為努力打拼的年輕人們,補充滿滿活力作為品牌的出發點,試著扭轉方便麵不健康、不營養的負面印象,包裝上類似冰淇淋的桶狀造形,不僅跳脫以往的杯麵形式,方便沖泡時的按壓,以及帶有隔熱的效果外,也能在視覺上給予心靈的放縱享受.手寫字體的使用,則是希望能傳遞品牌真實自然的一面,也呼應了角色精靈來自於大自然的形象,也許杯麵無法與新鮮劃上等號,但原力鮮麵必定能帶給你滿滿的元氣與活力.

Focusing on the consumption upgrade of the fast-selling food market, Yuanli Fresh Noodles uses the healing role IP, and seeks fresh ingredients as the young people who work hard to replenish their vitality as the brand’s starting point. The negative impression, the barrel-like shape of the ice cream on the packaging, not only jumps out of the previous cup noodle form, which is convenient for pressing during brewing, and has a thermal insulation effect, but also visually indulges the soul. The use of handwritten fonts is to convey the true and natural side of the brand, and also echoes the image of the character elf from nature. Maybe the cup noodles cannot be equated with the fresh ones, but the original force fresh noodles will definitely bring you full Full of vitality and vitality.

What we did

  • 視覺平面設計