台東好禮 地方特色產品包裝設計

台東縣工商發展投資策進會主要任務是促進台東觀光升級.創造地方產值。為促進台東地方觀光發展,委託与熊設計發展全新台東地方特產包裝。

為了強調台東在地物產的特色,我們將飛揚於台東天空的熱氣球與一望無際的稻田加入包裝中,透過產品包裝的第一眼印象,就能領略到台東散發的獨特魅力。標準字融入當地原住民圖騰元素,加深這份禮物的文化意涵。

The main mission of Taitung City Industrial Development and Investment Promotion Committee is to improve the tourism of Taitung. Creating the local output value In order to improve the development of local tourism of Taitung, it entrusted Ideoso Design to develop a brand new packaging for Taitung’s specialty.

In order to stress the specialty of the landed product in Taitung, we included the hot air balloon in the sky and the paddy field of Taitung into the packaging. People get to feel the unique charm of Taitung through the first impression of the products’ packaging. Standardized words were mixed into the element of totem of the natives to strengthen the cultural meaning of this gift.

What we did

  • Packaging