台灣第一筷-卡路里筷子包裝設計

亨將精密工業股份有限公司於 1991年以自家的沖壓技術成立餐具部門, 在地球資源越來越少的趨勢下,亨將精密希望藉由環保商品的推廣,減少環境的汙染及惡化,塑造“台灣第一筷”有別於以往的環保筷形式,進行具有創意又不失環保理念的包裝。

現代生活飲食多樣,美食當前,常常一不小心就造成飲食過量。我們將美食的卡路里標示在餐具與餐墊上,無論中外食物,只要吃的有依據,就不怕吃的有負擔。為了因應環保理念,以布包收納餐具,而布包本身還能夠當餐墊使用,而餐墊上的卡路里圖示,更能提醒注重體態的消費族群注意別吃多啦!為了因應不同國家消費者需求,未來將推出多種國家料理設計,讓創意的餐具包裝也能推廣各國飲食文化。

In 1991, Layana formed the cutlery department with its own technique of punching. As the resources on the Earth is becoming lesser and lesser, Layana wishes to reduce the environmental pollution by promoting green products. It wishes to build the image of that “Layana cutlery” is different from other forms of green chopsticks and apply creative and environmental-friendly packaging.

The modern life is filled with foods. People always eat too much when they are facing delicious foods. We label the calorie level of foods on the cutlery and placemat. No matter what foods you eat, you don’t have to be feeling burdened to eat as long as you eat accordingly.

In order to fulfill the idea of environmental friendly, fabric bag is to be used to keep the cutlery, while the bag itself could also be used as the placemat. The calorie level displayed on the placemat can remind the consumers who care about that appearance not to eat too much. In order to fulfill the consumer needs in different countries, more dish designs will be marketed in the future, so that creative packaging of the cutlery could also promote the food cultures of every country.

What we did

  • Packaging