天慶永茶罐系列 包裝規劃設計

「天慶永」(Tian Qing Yong)是一個全新的茶品牌,
“品天地永恆之惠”( Savoring Nature’s Bounty) 為其品牌精神,強調用“好茶、好水、精具、佳境”讓品茗者心靜智靈、身心舒暢;期許以當代簡約、時尚雅致的風貌,重新詮釋東方茶文化「天人合一」的完美境界。

“茗、菁、萃”的茶罐設計,以一滴茶湯精華的造型構成3個子系列同中求異的icon,搭配3種罐身色彩與圖騰,輔以不同茶風味所代表的單品貼標配色,用豐富而優雅的包裝模組展現呼應品牌精神的家族風貌。(罐頂的Jas’Rouge為業主公司茶產品線之標章)

「茗MING」系列為中國精選茶(Premium Chinese Tea),他的icon與貼標圖騰造型,靈感來自原片茶葉,用黑色鐵罐詮釋極致完美的品茗體驗;每罐茶品貼標的配色源自茶湯本質的色彩,整體以沉穩視覺呈現經典中國茶溫潤醇實的風味。

「菁JING」系列是精選花果茶(Herbal Tea),icon靈感來自一滴茶湯,貼標以花果綻放的圖騰詮釋Herbal Tea芬芳濃郁之性格,白色鐵罐與每款茶品的甜蜜色彩搭配,從視覺上即能體會這系列甜韻爽口的滋味。

「萃CUì」為精選工藝茶(Artisanal Tea) 系列,貼標以窗花形態的圖騰傳達Artisanal Tea是茶融合花的組合,古銅色鐵罐搭配象徵每款茶品口味的色彩,型塑這系列香醇溫暖的亞洲風味。

“Tian Qing Yong” is a new tea brand.
The brand spirit, “Savoring Nature’s Bounty” puts emphasis on “Great tea and water, refined tools and wonderful state of mind” to help tea drinkers reach a state of serenity and enlightenment as well as physical and mental replenishment. With its modern yet simple, trendy yet refined image, Tian Qing Yong is produced to denote a re-interpretation of the impeccable boundary of “unification of heaven and man” in the Oriental tea culture.
The tea can design of “Ming, Jing, Cui” uses a drop of tea to constitute a shared icon in variations for 3 sub-series/3 related products. The 3 kinds of color schemes and logos on the cans come with complementary logo colors designated for each tea flavor. The rich and refined packaging model sets display and echoes with the family business spirit in this tea brand.  (Jas’Rouge, printed on the top of the tea can is the logo of the tea product line under the company.)

The “Ming”  tea series is classified as the “Premium Chinese Tea.”  As an outcome of inspiration by a blade of tea leaf, the black scheme of icon and logo is an interpretation of the ultimate perfect tea tasting experience. The color scheme for each tea can matches with each original tea color, displaying an overall profound visual effect in presenting the moist and pure flavor of the classic Chinese tea.

The “Jing” series is a selection of herbal tea. The inspiration of the icon used comes from a drop of tea. The logo of “Jing” is a blooming fruit blossom that expresses the fragrant and intense feature flavor of herbal tea. The sweet colors representing each tea flavor go well with the white iron tea can, allowing a visual experience of the refreshing sweet taste of this series of tea.

The ” CUì” series is a selection of Artisanal Tea. The logo of “CUì” is a window pattern that conveys the  artisanal tea as a combination of tea and flowers. The bronze iron cans symbolize the characteristics of each product of tea flavor, shaping the gentle fragrance in this Asian flavored tea series.

What we did

  • 包裝設計
  • 系列命名