天慶永茶食 品牌包裝規劃設計

「天慶永」秉持對茶葉品質的堅持,跨足延伸喝茶佐食的點心,發展出“菓GUO”系列獨特風味茶食,嚴選天然美味的蜜餞果乾,入口生津回甘,回味無窮!

包裝上以金色罐身表現「天慶永」當代雅致、現代食尚的品牌風貌,透過水彩渲染的視覺轉譯,將蜜餞入口產生的抽象酸甜滋味做出具像呈現。每款設計以呼應食材特質的配色,輔以酸味程度的波紋線條以及區分蜜餞口味的數字,無論東西方消費者均能以編號輕易記住喜愛的口味;讓人在品嚐酸甜蜜餞之餘,同時享受包裝上的視覺饗宴!

Tian Qing Yong, insisting on the quality of tea, has extended the tea relish to side-disk desserts and developed the “GUO” series of uniquely flavored tea food made of fine selected natural delicious fruit preserves that bring in long-lasting aftertaste in the mouth, just unforgettable! GUO means Fruit in Chinese.

The golden packaging can symbolizes Tian Qing Yong’s branding style of contemporary elegance and modern food fashion, and through the visual interpretation of the watercolor rendering, the abstract sweet-sour taste emerging from the confiture in the mouth is figuratively presented.  Each packaging design reflects the collocated colors featuring the ingredients, and the undulated line that indicates the sour level as well as the number that distinguishes the taste levels of the preserves help consumers from home and abroad easily remember their favorite flavors. The exuberant sweet-sour relish tastes, the packaging visual feast, what an enjoyment!

What we did

  • 包裝設計