用茶凝聚 簡單的美

■ Client:北京逗葉茶葉有限責任公司

品牌命名的原由為「是以茶葉挑逗您的味蕾」的概念呈現。品牌精神將傳統茶文化的複雜與神秘,變得簡單又有趣,為的是更貼近年輕消費者,並融合創意及趣味的文化體驗,將人與千年文化重新串連在一起。

「逗葉」是一個給予停留讓人慢下腳步喝茶的場域,一個集聚優質茶葉的品牌,並透過品牌設計創造茶葉新的玩法新的可能性,重新打造以『茶』為核心的社群概念。「Doya」選擇無襯線的簡約字體,透過解構字母再重組,詮釋茶具擺放在茶托上的視覺,不僅對傳統茶文化致敬,更象徵逗葉將新舊文化逗攏的期盼。顏色選擇具有東方意像的藏青色與金色為基調,表現其對於茶的執著與品質上的堅持。
逗葉的品牌識別延展於店面空間、飲品杯具、文件等,曲線串連整體視覺,簡單逗攏茶文化的優雅及趣味
The reason for brand naming is the concept of “teaching your taste buds with tea”. The brand spirit makes the complexity and mystery of traditional tea culture simple and interesting, in order to be closer to young consumers and to integrate creative and interesting cultural experiences to reconnect people with the millennial culture.
“Doya” is a place that gives people a slow pace to drink tea, a brand that gathers high-quality tea, and creates new possibilities for tea by brand design, and re-creates a community centered on “tea”. concept. “Doya” chooses a simple font with no serifs. By deconstructing the letters and reorganizing them, the interpretation of the tea set on the tea tray not only pays tribute to the traditional tea culture, but also symbolizes the expectation that the new and old culture will be teased. The color choice has the oriental image of navy blue and gold as the keynote, showing its persistence in the persistence and quality of tea.
The brand recognition of the leaf is extended in the store space, drinks and cups, documents, etc. The curve is connected with the overall vision, simply teasing the elegance and fun of the tea culture.

What we did

  • 品牌企劃
  • 品牌識別設計
  • 空間設計