秋菊皂坊 品牌重整暨包裝設計

陳秋菊女士在台東池上國中任職期間,因處理廚餘廢油的機緣,意外開啟她的手工皂人生;秋菊的髮膚用手工皂大多添加台東在地素材,而環保家事皂則以回收油提煉製造。

2012年發現品牌識別混亂、產品品項繁多缺乏包裝規劃等問題,因此委託与熊設計進行整體形象改造。我們定義秋菊皂坊(書法字)為主要品牌識別,搭配 “髮、身、掃” 三大產品線的ICON於包裝及禮盒上區隔皂的用途。

在髮膚用的單品皂包裝設計上,以三格漫畫形式呈現當地特色原 料的故事與用途;在家事用的單品皂包裝上,以台東原住民編織圖紋帶入設計,輔以車縫線封口呈現具當地文化性的手感外觀。禮盒包裝採謝籃型態搭配木紋紙材,反映位於池上自然樸實的秋菊皂坊整體形象。

When Miss Chen Qiu-Ju was teaching in Chishang High School in Taitung city, she accidentally started her life of handmade soap due to the treatment of waste oil in the kitchen. Qiu-Ju’s hair and skin handmade soap is mostly made up of Taitung’s local materials, while the eco-friendly home soap is made of recycled oil. In 2012, she found problems such as the confusion in brand identification and the lack of packaging plan in many products. Thus, she entrusted Ideoso Design to carry out an overall change of the image.

We define Soapohlala (calligraphy) as the main brand identification, matching with the use of the icon of “hair, body, sweep” product lines on the packaging and box. In the design of the packaging of the single soap for hair and skin wash, we present the story and functions of the local special raw materials by using three-cell comics. In the design of the packaging of home use soap, we brought the weaving patterns of the natives in Taitung city into the design, then present the feeling and look of the local culture by sealing it with seam. The packaging of the gift box is the form of wooden basket matching with grain paper wood. It presents the natural overall image of Soapohlala which is located in Chishang.

What we did

  • 品牌診斷
  • 品牌形象塑造
  • 品牌識別設計
  • 包裝設計