高碎 京味京萃

 

■ Client:北京高碎餐飲管理有限責任公司

「高碎」为高级茉莉花茶叶末,雖然說失了形,但放在茶壶里冲泡,香味也丝毫不逊色。品牌整體希望能將這種北京傳統茶飲文化,用更年輕的方式呈現給現在的消費者,透過將茉莉花的意象融入到品牌logo中,讓消費者能更直觀的了解品牌特色跟產品。

 

空間上則希望延續品牌精神,將年輕時尚的風格帶入空間中,讓消費者在現代的空間中能品嘗到傳統好茶。

“High crush” is the end of high-grade jasmine tea. Although it is lost, it is brewed in a teapot, and the fragrance is not inferior. The brand as a whole hopes to present this traditional Beijing tea culture culture to the current consumers in a younger way. By incorporating the image of jasmine into the brand logo, consumers can more intuitively understand the brand features and products.

In space, I hope to continue the brand spirit and bring the young and fashionable style into the space, so that consumers can taste traditional tea in the modern space.

What we did

  • 品牌識別設計
  • 空間設計