“High crush” is the end of high-grade jasmine tea. Although it is lost, it is brewed in a teapot, and the fragrance is not inferior. The brand as a whole hopes to present this traditional Beijing tea culture culture to the current consumers in a younger way. By incorporating the image of jasmine into the brand logo, consumers can more intuitively understand the brand features and products.
In space, I hope to continue the brand spirit and bring the young and fashionable style into the space, so that consumers can taste traditional tea in the modern space.