2014 APEC北京年會廣告形象設計

為配合2014於中國北京舉辦之「亞太經濟合作」年會,希望透過我們專業團隊的設計力量,設計出能充分彰顯台灣正面形象與優秀的經貿實力的文宣平面廣告稿,透過各國際媒體通路曝光,有效的贏得各會員體的信賴與支持。

由向上衝刺象徵APEC不斷往前的動力,各個會員國延伸出的色帶加上金色箭頭展現台灣的卓越成就與經濟實力,共同形成一股往前邁進的整合力量,突顯出台灣是APEC與各會員國可信賴與共同努力的合作夥伴,最後特別加入帶有原民意象圖騰束帶環繞整體,象徵台灣擁有多元文化發展的實力。

In collaboration with the annual gathering of “Asia-Pacific Economic Cooperation” held in Beijing, China in 2014, we wish to design advertisements capable of fully demonstrating Taiwan’s positive images and outstanding economy and trade strength via the design power of our professional team, thereby effectively winning the trust and support of the various members through exposure on various international media channels.

The upward sprinting symbolizes APEC’s constant power to advance forward, while the colored ribbons extended from the various nations together with the golden arrow demonstrate Taiwan’s outstanding accomplishment and economic strength, jointly forming an integrated power advancing forward, accentuating that Taiwan is a dependable partner together which the various nations can strive. At last, the elastic band with indigenous people’s totems is added to surround the product, symbolizing Taiwan features the strength to develop diversified cultures.

What we did

  • Visual