2016 WCE上海展展場視覺設計

受WCE(世界咖啡協會)委託,2016年3月舉辦於上海的世界咖啡競賽設計展場視覺及相關製作物,展場裡分為四種競賽分別為杯測比賽、烘豆大賽、拉花大賽、調酒大賽。

用東方水墨的形式轉譯咖啡藝術的設計概念,並運用當代的構圖手法,配色以上海是絢爛魔都為發想,使用鮮艷色彩做搭配,依照比賽的類型去延展視覺。杯測比賽的視覺為水墨渲染出咖啡一杯一杯排列;烘豆大賽為水墨染出熱度與旋轉的視覺;拉花大賽與調酒大賽為墨水染出像拉花的圓形,並以酒與咖啡交融的影像為背景,讓整個咖啡競賽的空間,從嗅覺到視覺都瀰漫著一股濃郁的咖啡香氣。

With the inquiry of WCE, the world coffee contest in Shanghai in March 2016 was competing for the related exhibition visual design productions. The four types of contest were coffee cupping, coffee roasting, latte art and bartending.

Using Eastern ink style to convey the design concept of coffee art and using the illustration style of present time with color scheme of magnificent life in Shanghai through stand out colors, the venue’s design adjusted the visual effect depending on the types of contest. The coffee cupping’s visual effect was using ink to spread out sequence of coffee cup by cup. Coffee roasting showed the heat and circulation with ink. Latte art and bartending contest used ink to reveal a round shape of latte art with combined background of wine and coffee. The design made the coffee contest’s venue full of rich coffee scent both in sights and smells.

What we did

  • 品牌形象塑造
  • 品牌識別設計
  • 展覽設計