With the inquiry of WCE, the world coffee contest in Shanghai in March 2016 was competing for the related exhibition visual design productions. The four types of contest were coffee cupping, coffee roasting, latte art and bartending.
Using Eastern ink style to convey the design concept of coffee art and using the illustration style of present time with color scheme of magnificent life in Shanghai through stand out colors, the venue’s design adjusted the visual effect depending on the types of contest. The coffee cupping’s visual effect was using ink to spread out sequence of coffee cup by cup. Coffee roasting showed the heat and circulation with ink. Latte art and bartending contest used ink to reveal a round shape of latte art with combined background of wine and coffee. The design made the coffee contest’s venue full of rich coffee scent both in sights and smells.