90+ is a well-known international coffee bean brand. 90+ not only produces unique coffee bean, they also purchase coffee beans that evaluate with a score above 90 from the plantations. This is where the brand name comes from. According to the flavor of each bean, a name has been given based on the level of flavor, strong to mild. The distinguished way is different from the traditional way by processing method, such as washed, honey and natural.
It uses the 90+ logo to make a continuous image in sequence and uses blue, orange, and red color to distinguish level of flavor from strong to mild visually. Blue is washed flavor with mild taste of fruit and emphasizes on sharpness, acidity and flower scent. Orange is processed in honey with medium fruit base and emphasizes on sweetness and tea taste. Red means the beans are sun dried and emphasize outburst fruit flavor, sweet and sour, jam and dry fruit taste. To differentiate the levels, the logo is made of gold and silver. Silver means regular level and gold is specially processed by the 90+ Lab to bring out the fruit smell and sweet taste to the maximum in coffee beans. Therefore, gold level is designed using a dark purple color to create a sense of high class and exquisite feeling.