90+咖啡系列包裝規劃與設計

90+為國際知名的精品咖啡豆品牌,除了生產獨特咖啡生豆聞名外,會與莊園收購被評比為90分以上的豆子,因而命名為90+。依照風味為每款豆子取名,分別標準以咖啡的風味強烈為依據,有別於一般傳統水洗(Washed)、蜜處理(Honey)、日曬(Natural)的處理法分類。

運用90+LOGO排列成連續圖形,使用藍、橘、紅給人的視覺感受區分風味高低,藍色為水洗風味,較低的水果調性,強調明亮度、酸度與花香;橘色為蜜處理風味,中間水果調性,強調甜味、水果口感(非香氣)與茶味;紅色為日曬處理風味,強烈水果調性,強調奔放的風味表現、酸甜、果醬味與水果乾。以logo燙金、燙銀區分等級,銀色為一般等級,而金色為90+實驗室研發的處理法,能將咖啡果實的水果香氣和甜感發揮到淋漓盡致,因此搭配暗紫色營造出高級精緻感。

90+ is a well-known international coffee bean brand. 90+ not only produces unique coffee bean, they also purchase coffee beans that evaluate with a score above 90 from the plantations. This is where the brand name comes from. According to the flavor of each bean, a name has been given based on the level of flavor, strong to mild. The distinguished way is different from the traditional way by processing method, such as washed, honey and natural.

It uses the 90+ logo to make a continuous image in sequence and uses blue, orange, and red color to distinguish level of flavor from strong to mild visually. Blue is washed flavor with mild taste of fruit and emphasizes on sharpness, acidity and flower scent. Orange is processed in honey with medium fruit base and emphasizes on sweetness and tea taste. Red means the beans are sun dried and emphasize outburst fruit flavor, sweet and sour, jam and dry fruit taste. To differentiate the levels, the logo is made of gold and silver. Silver means regular level and gold is specially processed by the 90+ Lab to bring out the fruit smell and sweet taste to the maximum in coffee beans. Therefore, gold level is designed using a dark purple color to create a sense of high class and exquisite feeling.

What we did

  • 包裝設計