A Talk with Taiwan Design

台灣創意設計中心為台灣創意設計發展的國家級整合平台,舉辦台灣好樣機場展的用意,是展出富含濃厚  台灣概念的經典設計得獎作品,讓國際旅客更易瞭解台灣文化與台灣設計的軟實力。

我們以台灣廟宇形象與傳統習俗為靈感。因此展場主視覺以「筊杯」與「籤」為主題,將兩者素材巧妙地運用於擺設上。品牌標誌將「籤」的造型運用其中,並以「上上籤」作為吉利的象徵,暗示台灣設計產業的後勁爆發力與充沛的實力,有能力邁入國際舞台。

整場動線則是依照廟宇戲台上戲偶出入後台的入相、出將為概念來安排觀看的順序。並在展場中間放置正反「筊杯」造型的椅子,正反兩面運用不同材質,讓民眾在觸覺及視覺都能帶來有不同的感受,順帶傳遞「聖杯」吉祥的意旨。

Taiwan Design Center is the national grade integrated platform for the development of Taiwan’s design. The purpose of holding the event A Talk With Taiwan Design was to show the classical awarded designs of Taiwan which is rich in strong Taiwanese concept, making the international tourists to know easily understand Taiwan’s culture and soft power of design.

We were inspired by the shape of Taiwanese temple and traditions. Therefore, the main visual of the exhibition venue was based on the theme of “moon blocks” and “sacred lot”. Both of them were subtly applied on the decoration. The form of “sacred lot” is applied in the logo of the brand. “Great blessing” is used as the symbol of auspiciousness, indicating that the design industry of Taiwan is strong and powerful and is able to enter the international arena.

The flow of the event followed sequence of the characters entering and leaving the stage in the temple. Chairs in the form of the both sides of the “moon blocks” was placed in the middle of the venue. Both sides were made of different materials, giving the visitors different feelings in both sensation and visual. It also delivers the meaning that the “moon blocks” is auspicious. 

What we did

  • Visual
  • Space