Bu Er Tang offers “fully devoted, absolute unique” making tea atmosphere. Bu Er Tang has professional knowledge of each characteristic of tea and tea set, and taking modern aesthetics to create a “tea experience” that fit in current environment needs. Hoping people who use the tea set will deliver a cup of good tea to satisfy users’ feeling.
In the design of original favor tea caddy, we carefully give a little bit shine on the Chinese character of tealeaves, tea set, and human over the matte background which fit the concept of Bu Er Tang that they believe “tea leaves, tea set, and human” has tight connection to each other. The color on the tea caddies refers different levels of fermentation which green is non-fermented, yellow is micro-fermented, and red is fully fermented. The tea caddy divides into three different colors with suitable brewing temperature for each categories of tea. On each color of tea caddy, it also describes the sight, smell, and taste that make users easily to understand the characteristic for each category of tea.
Mixed tea is special and customized product in Bu Er Tang. The pattern is using tealeaves shape that interlocking each other to make a pattern. Using the word “MIX” as imagery to blend into tealeaves pattern. The color of purple is taking from contrasting color of yellow from the original favor tea caddy. The benefit of the contrasting color, red and green, yellow and purple is to give more cohesive display. Using purple on the tea caddy is not only a new and modern idea, but also shows the customers’ personality taste and their unique favor. Therefore, this extraordinary color symbolized Bu Er Tang’s brand approach “fully devoted, absolute unique”.