素食的原味覺醒

■ Client: 菇王食品企業有限公司

菇王食品,台灣唯一生產「純素調味品」的企業,於60週年之際重整品牌,以新LOGO、包裝展現新氣象,希望跳脫60年前素食“中規中矩“的刻板印象。

与熊以香菇、滴落的醬料為意象組合成新LOGO,呈現醬料來自天然食材新鮮釀造,融合了菇王原有的個性,又多了現代的簡約溫潤感。瓶標與包裝,融入優雅內斂的花草田園風格,符合現今天然、美味又方便的樂活生活形象,且在品牌識別翻新的同時,也不會使舊客戶感到陌生。

Gu Wang Foods Co., Ltd is the first corporate in the world to develop “Mushroom satay sauce”, and also the first corporate in Taiwan to produce “pure vegetarian flavorings”. The company stress that their products to be natural, healthy, and delicious. It’s been 60 years since it was established. Gu Wang Foods Co., Ltd wishes to reform the brand of Gu Wang in its 60th anniversary. By using the new logo which shows new look, it wishes to secure the old customers, meanwhile getting new customers.

The core of Gu Wang Foods Co., Ltd is healthy organic vegetables. We maintain the initial specialty of the brand, and complete the image of the brand by adding visual supporting graphics. On the logo of the brand, we mix the shape of mushroom and specialty of sauces with the sincerity, naturality, classicality, and hospitality of Gu Wang Foods Co., Ltd to reform the image of Gu Wang. The slogan of the brand “The awake of vegetarian food”  and the idea of Gu Wang chime in with each other; The design of the logo of the bottle goes on with the Eastern design of flowers and grasses and makes use of elegant match colors to show the charm of maturity.

What we did

  • 品牌診斷
  • 品牌形象塑造
  • 品牌口號
  • 品牌故事
  • 品牌識別設計
  • 展覽設計