■ Client: 王力咖啡JASCAFFE
Jascaffe is the professional consulting corporate of coffee in Shanghai. It got the award of most influential brand of coffee in China in 2012. It is the largest supplier of the coffee system in China (imports coffee equipment for coffee shop, and provides professional training on coffee, tea, and other beverages). We carried out a redesign on the brand regarding its need of changing from B2B to B2C.
“JASBLEU” aims at the group of coffee enthusiasts. It stresses at the image of professionalism and taste of the brand. We named the brand by using the word JAS of the main brand and the word BLEU in French. By using dark blue and imitation gold as the fundamental color, it tells its persistence and obsession to coffee, and interpret the classic by using the taste of an expert.