咖啡玩家的經典詮釋

■ Client: 王力咖啡JASCAFFE

上海咖啡顧問公司JASCAFFE,為中國最大的咖啡系統供應商,推出了全新B2C咖啡品牌,從命名開始,取母品牌JASCAFFE的字首“JAS”加上法文BLEU(藍),也是brew(沖煮咖啡)的諧音命名;識別造型取自咖啡杯外型、咖啡拉花的律動、飲品的流動感,以深藍色與仿金色為基調,透露對咖啡的執著與迷戀,更呼應其產品的精品等級。為與咖啡老饕作區隔,品牌標語以”我的咖啡哲學”搭配一杯完美espresso 的數據配方,表達玩咖啡並不複雜,跟著Jas’Bleu你也可以成為咖啡玩家。

Jascaffe is the professional consulting corporate of coffee in Shanghai. It got the award of most influential brand of coffee in China in 2012. It is the largest supplier of the coffee system in China (imports coffee equipment for coffee shop, and provides professional training on coffee, tea, and other beverages). We carried out a redesign on the brand regarding its need of changing from B2B to B2C.

“JASBLEU” aims at the group of coffee enthusiasts. It stresses at the image of professionalism and taste of the brand.  We named the brand by using the word JAS of the main brand and the word BLEU in French. By using dark blue and imitation gold as the fundamental color, it tells its persistence and obsession to coffee, and interpret the classic by using the taste of an expert.

What we did

  • 品牌診斷
  • 品牌形象塑造
  • 品牌命名
  • 品牌口號
  • 品牌故事
  • 品牌識別設計
  • 包裝設計
  • 視覺平面設計
  • 網站視覺設計