Joyoung Co., Ltd is renowned in the industry of home appliances because of the self-developed soy bean maker. We carried out a new identification design to its brand promotion in 2012.
We found the targeted group of the Healthy Fashion Taster, which is the middle-end and high-end consumers who stress the taste of life and stay in the first class city of China. We gave the brand the characteristics of: “touching, smart, sharing, and charming”, and extend to the regulations and definition of visual identification. We compiled the guide of visual identification while includes the basic elements and application elements, then carried out appropriate promotion and presentation according to different medias. The overall of this includes logo of the brand, standard fonts, colorized plan, regulation of combinations, website application, restaurant’s application, magazine’s application, and TV media’s application.