LANTO 品牌包裝識別設計

欽翔塑膠創立於1979年,在塑膠射出成型與模具研發製造的工業市場上具有獨道的經驗。但在面臨競爭環境的變化下,第二代企業家以創新的角度,結合塑膠零件代工技術,欲轉型開發自有品牌。

我們認為對於白手起家的欽翔塑膠創辦人而言,「家」是生活中最重要的地方,為了充分表達品牌精神,以「咱家」台語發音為概念,誕生了“Lanto藍傢”品牌,同時Lanto在西班牙文裡則有緩慢、悠活的意思,象徵悠閒愜意的居家品質生活。

品牌標誌的設計中,帶入東方傳統建築的燕尾翹脊特色,充分傳達品牌精神與東西文化融合的時尚優雅。另在產品包裝上,延用東西兼併的品牌調性,用透明管作為包裝以充分展現色彩繽紛的泡茶器,並搭配穩重黑色調的展示架,呈現十足的都會感與時尚感。

Chi Shun Plastic Co was founded in 1979. It has unique experience in the industrial market of injection molding as well as the R&D and manufacturing of molds. However, under the changes of the competing environment, the second-generation entrepreneur combines the technique of plastic component’s OEM and wants to starts its own brand.

We think that home is the most important place in the life of the founder of Chin Shun Plastic Co who started his own business. In order to completely present the spirit of the brand, “Lanto” was born by using the pronunciation of “our home” in Taiwanese language as the concept. Meanwhile, Lanto means slow and comfortable life in Spanish, symbolizing the free and comfortable life at home.

In the design of the brand’s logo, there is the design of swallows’ tails which is the specialty of Eastern traditional buildings, adequately conveys the spirit of the brand and the modernism and elegance of the merge of the Eastern and Western culture. Besides, on the packaging of the products, it continues with the brand characteristics which includes both the Eastern and Western style. Transparent tubes are used in the packaging to show the colorful tea makers. Black color is used on the display case to present the feeling of urbanism and modernism.

What we did

  • Branding
  • Visual
  • Packaging