療癒感茶飲傳遞生活能量

■ Client: 日商伊藤園股份有限公司

栗子茶-栗子風味的焙煎茶,在秋天上市,結合栗子焙煎茶元素:栗子與茶具造型排列,並增添秋天色彩,以及具有日式風格的松鼠穿梭在其中,如同松鼠正在蒐集栗子,有了親切感與趣味性。

焙煎茶-用療癒感設計策略,針對伊藤園女性消費族群,設計出讓繁忙的人們能會心一笑的包裝,透過瓶身與消費者互動,進一步達到人與人的互動。日本代表性的柴犬、加上和焙煎茶一樣的溫暖色系,傳遞給人們滿滿的生活能量!部分透明的設計增加茶飲可視面積,加上印金效果,增加精品質感。

The first product, is a new design of chestnut flavored tea. It was  launched in Taiwan in the autumn. We’ve used mixed design elements such as chestnut, tea pot, and Japan squirrels to embellish the packaging. What could be better for a warm and cozy autumn day but chestnuts, tea pot, and squirrels?

The second packaging design of a roasted green tea adorned with a cute Japan Shibayinu dog face. The packaging interjectes comfort and happiness into the busy days. The tea itself may be seen through the  transparent color design. The limited edition gold stamp alludes to the high quality.

What we did

  • 包裝設計
  • 視覺平面設計