SENSE 品牌識別規劃與設計

Lagoa Grupo為巴西的本土工業公司,為大名鼎鼎HONDA的巴西總代理商。因其嗅出自行車市場的商機,轉而投入研發電動自行車,並遠度重洋邀請与熊設計量身訂做全新品牌,進入巴西市場。

我們源自Lagoa Grupo對品味的追求,將全新腳踏車品牌命名為“SENSE”,綠色、健康、時尚為其品牌基因。品牌識別使用圓形象徵交通工具的輪子,融和巴西著名的「利亞塔」造形,創造出富含地方品味的獨有標識,傳達“SENSE”願景是能如同象徵巴西精神的建築一樣,成為代表巴西的驕傲。

Lagoa Grupo is the local industrial company of Brazil. It is the general agent of the well-known HONDA in Brazil. It put into effort the research and development of electrical bicycle as it foresaw the opportunity in the market of bicycle. It also crossed the ocean to invite Ideoso Design to design and customize a totally new brand so that the brand could enter the market of Brazil.

We named the brand of the brand new bicycle “SENSE” according to Lagoa Grupo’s pursuit of taste. The genes of the brand are environmental-friendliness, healthiness, and modern. The brand identification is a circle which represents the tires of vehicles. By merging with the shape of the renowned “Li Ya Ta” shape of  Brazil, it creates a unique identity which is rich in the local taste, conveying the vision of “SENSE” of becoming the proud of Brazil like what the buildings that represent Brazil’s spirit do.

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What we did

  • 品牌識別設計