■Client: Lagoa Grupo
Lagoa Grupo is the local industrial company of Brazil. It is the general agent of the well-known HONDA in Brazil. It put into effort the research and development of electrical bicycle as it foresaw the opportunity in the market of bicycle. It also crossed the ocean to invite Ideoso Design to design and customize a totally new brand so that the brand could enter the market of Brazil.
We named the brand of the brand new bicycle “SENSE” according to Lagoa Grupo’s pursuit of taste. The genes of the brand are environmental-friendliness, healthiness, and modern. The brand identification is a circle which represents the tires of vehicles. By merging with the shape of the renowned “Li Ya Ta” shape of Brazil, it creates a unique identity which is rich in the local taste, conveying the vision of “SENSE” of becoming the proud of Brazil like what the buildings that represent Brazil’s spirit do.