■ Client: 台東縣工商發展投資策進會
The main mission of Taitung City Industrial Development and Investment Promotion Committee is to improve the tourism of Taitung. Creating the local output value In order to improve the development of local tourism of Taitung, it entrusted Ideoso Design to develop a brand new packaging for Taitung’s specialty.
In order to stress the specialty of the landed product in Taitung, we included the hot air balloon in the sky and the paddy field of Taitung into the packaging. People get to feel the unique charm of Taitung through the first impression of the products’ packaging. Standardized words were mixed into the element of totem of the natives to strengthen the cultural meaning of this gift.