■ Client: 丹南泰
TAMNAKTHAI is a cross-national conglomerate based in Thailand, focusing on Asian health. This project was created based aiming on refreshing the business structure of 3 business groups and to unite its 3 subsidiaries including pharmaceutical, health food and healthcare.
The logo design comes from the shape of the roof of a traditional Thai architecture, featuring the weaving coconut leaves texture ; furthermore, it took the English alphabet “A” which appears thrice to highlight its design concept of “three symbolic elements of this logo, that make a crowd” in the shape of 3 Chinese characters symbolizing “human.” It corresponds to the human-oriented entrepreneurship of the 3 business groups. The logo adopts simple and calm standard fonts for English and Chinese, featuring the royal purple and gold of the Thai royalty to create a modern and professional Thai corporate identity.