Joyoung Co., Ltd is renowned in the market of home appliances because of the self-developed soy milk maker. It is the top 3 brand of home appliances in China, the 1st brand of soy bean maker in this globe, and active in expanding the market of kitchenware. Under the heavy blow brought by the scandal of plasticizer to the food industry, Joyoung wishes to fulfill the requirements of the consumers to the nutrition and safety of foods by using the products of “nutri+” series.
“Nutri+” creates the formula of happiness of the family with “healthiness, deliciousness, modern, smartness, and experience”. The brand identification is rooftop which represents home, with the sign of “+” representing healthy life. Modern purple-reddish color is used to set off the spirit of the brand. Colors are also added to represent the balanced nutrition in the food. The product design of “nutri+” series includes soy bean maker, juicer, electric pressure pot, induction cooker, electronic rice cooker, and water boiler. The style is simple and identical, making the meals of modern family modern.